Scientific Discovery Newspaper
In July 2008, we invested in a joint venture company, Harbin New Discovery Media Co., Ltd. (“Harbin Media”), with Harbin Daily Newspaper Group (“Harbin Daily”), which runs the newspaper “Scientific Discovery”. The newspaper was established in October 2001 to popularize scientific information and knowledge with Chinese citizens, and it has won strong brand recognition and a loyal readership in Heilongjiang province. In 2007, the “Scientific Discovery” circulation per week rose to approximately 60,000 sets, which generated total revenues of $1.1 million during the year.
We plan to publish this newspaper twice per week, and expand distribution of the publication on a national basis. The first publication will target primary and middle school students by providing pertinent and authoritative after-school tutorship materials, which will be synchronized with students' syllabi. The educational materials will be prepared by top-ranked educational experts and professors. The second publication will target the general population by providing scientific information and guidance in daily life. The newspaper is a high quality educational media distribution platform, which provides us with an additional channel to provide educational materials in readable newspaper form.
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